All Products

PUREMUDCLAY WAX EXTRA STRONG FIXINGExtra-strong hold, clay-based wax Styles and defines the locks, giving body to the hair. Does not weigh hair down and guarantees an opaque long-lasting effect. Fresh winter sea fragrance.DIRECTIONSWarm between hands and apply to dry hair while defining individual l..

PURENUTRI LUMIAINSTANT RESTRUCTURINGDRY HAIRIt is restructuring treatment that deeply nourishes dry hair. Abyssinia oil penetrates quickly into the skin and gives extraordinary brightness.DIRECTIONSSpray the product on damp or dry hair and do not rinse.NATURAL ACTIVE INGREDIENTSGoji berries - anti-o..

PURENUTRI LUMIANUTRI ILLUMINATING MASKDRY HAIRThe rich formulation deeply nourishes hair, making it brighter. Abyssinia oil penetrates quickly into the skin and gives extraordinary brightness.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minutes and then rinse.NATUR..

PURENUTRI LUMIANUTRI ILLUMINATING SHAMPOODRY HAIRGently cleanses the hair, deeply nourishing the fibre. Abyssinia oil penetrates quickly into the skin and gives extraordinary brightness.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ACTIVE INGREDIENTSGoji berrie..

PUREOXYOXIDISING EMULSIONA creamy texture for quick preparation, which does not drip. Thanks to the stabilised formula, the result is reliable, constant and gentle and the product is completely odourless to avoid interference with the hair color. Combined with Pure Color and the Pure Deco bleach, it..

PUREOXYOXIDISING EMULSIONA creamy texture for quick preparation, which does not drip. Thanks to the stabilised formula, the result is reliable, constant and gentle and the product is completely odourless to avoid interference with the hair color. Combined with Pure Color and the Pure Deco bleach, it..

PUREOXYOXIDISING EMULSIONA creamy texture for quick preparation, which does not drip. Thanks to the stabilised formula, the result is reliable, constant and gentle and the product is completely odourless to avoid interference with the hair color. Combined with Pure Color and the Pure Deco bleach, it..

PURERECONSTRUCTREPAIRING SHAMPOODAMAGED HAIRBegins the process of rebuilding while cleansing and nourishing the hair fibre. Its formula containing Keratin promotes intense restructuring of the hair fibre adding strength, body and volume to hair.DIRECTIONSSTEP 1: Apply the product on wet hair, m..

PURERECONSTRUCTREPAIRING SERUMDAMAGED HAIRThe reconstruction process continues by acting on the hair structure with a filling and restorative effect. Its formula containing Keratin promotes intense restructuring of the hair fibre adding strength, body and volume to hair.DIRECTIONSSTEP 2: Apply ..

PURERECONSTRUCTREPAIRING MASKDAMAGED HAIREnds the rebuilding process while reinforcing the hair structure and compacting the cuticle. Its formula containing Keratin promotes intense restructuring of the hair fibre adding strength, body and volume to hair.DIRECTIONSSTEP 3: Apply the product on c..

PUREREPAIRNOURISHING SHAMPOODRY AND DAMAGED HAIRGently cleanses hair nourishing it to its core. The Propolis enriched formulation has softening and antioxidant properties, whereas the Shea Butter provides hair with shine and elasticity. Recommended to protect from split ends.DIRECTIONSApply the prod..

PUREELASTICITYELASTICIZING SHAMPOOCURLY HAIRGently cleanses the hair while the avocado content in the formulation enhances and defines wavy and curly hair, elasticising the curl.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ACTIVE INGREDIENTSGoji berries - anti..