PURECHROMATIQUEINTENSIFYING SHAMPOOCOLORED HAIRCleans and protects colored hair, adding shine and enhancing highlights. Wasabia Japonica contained in the formulation, helps maintain the color vibrant and for longer.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ..
PURECLOUDYHAIRSPRAY SOFT FIXINGInstant and natural hold hairspray, able to protect the hair from humidity and the effects of external agents, giving it excellent shine at the same time. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection. Excel..
AFTER COLOR STAIN REMOVER LOTIONExcellent after coloring.Removes stains and streaks from skin left by color. Goji Berries and Aromatic Wood have moisturising and protective properties to provide maximum comfort to the skin.DIRECTIONSGently massage on affected areas.NATURAL ACTIVE INGREDIENTSGoji Ber..
PUREDECODUST FREE BLUE DECOLORING POWDERIdeal for technical bleaching on all the hair, streaks and highlights, and trendy effects, the special dust-free formulation prevents the formation of dust during preparation. Thanks to the blue powder it has an anti-yellow effect and a light fruity fragrance...
PUREDETOXSCALP DETOXFOR ALL SCALP TYPESThis detoxifying treatment cleanses the skin and prepares it for subsequent treatments. The detoxifying blend used for this formulation loosens sebaceous plugs, normalises, cleanses and prepares the skin for the deep absorption of the active ingredients contain..
PUREDYNAMICELASTICIZING GEL STRONG FIXINGGel suitable for all hair types. Ideal for those who want a natural and styled look, guarantees a bright effect and great plasticity. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSApply t..
PUREHYDRAHYDRATING MASKFOR ALL HAIR TYPESIdeal cream for untangling hair and maintaining hydrolipidic balance. The yarrow and calendula enriched formulation have a protective and antioxidant effect on the hair shaft.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minu..
PUREHYDRAHYDRATING SHAMPOOFOR ALL HAIR TYPESFormula designed to gently cleanse the hair without damaging it. Calendula prevents skin redness and moisturises it, whereas yarrow has a protective effect. Ideal for frequent use.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse..
PUREDIAMONDLIQUID CRYSTALSRich blend of jojoba oil, babassu oil and apricot kernel oil with strong brightening and untangling power. Facilitate combing the hair and give light and nourishment to the hair.DIRECTIONSApply on damp or dry hair, distribute evenly along the length.NATURAL ACTIVE INGREDIEN..
PURELIFEREGENERATING SHAMPOOFOR ALL HAIR TYPESShampoo with an intense oriental and amber fragrance which gently cleanses as it nourishes the hair. The amla oil transforms it into an «elixir of youth» for hair that is beautifully glossy. The rose of Jericho extract makes it ultra-soft and eliminates ..
PURELIFEILLUMINATING ELIXIRFOR ALL HAIR TYPESThe beauty secret of all natural and coloured hair, with an intense oriental and amber fragrance. The Amla oil, Rose of Jericho extract and UV filters transform it into an «elixir of youth» for hair and protect it during exposure to the sun.DIRECTIONSSpra..
PURELIFERESTORATIVE MASKFOR ALL HAIR TYPESRestructuring mask with an intense oriental and amber fragrance. It nourishes, detangles and strengthens hair, leaving it soft, shiny and flowing. The Amla oil, Rose of Jericho extract transform it into an elixir of youth» for hair and protect it during expo..