All Products

PUREBALANCEBALANCING SHAMPOOOILY SCALP AND HAIRGently cleanses hair and purifies and refreshes the scalp, while providing a fresh and light feeling. Sage helps normalise the scalp with excess sebum and activate micro-circulation.DIRECTIONSApply the product on wet hair, massage for a few minutes and ..

PUREREPAIRNOURISHING MASKDRY AND DAMAGED HAIRThis formulation makes hair immediately easy to comb, soft and shiny. Thanks to the softening properties of Propolis and the moisturising properties of Shea Butter, it nourishes and restructures hair, giving shine and elasticity. Recommended to protect fr..

PURECHROMATIQUEINTENSIFYING MASKCOLORED HAIRProtects colored hair and adds extra shine, whereas the creamy texture gives lightness without weighing it down. Wasabia Japonica helps maintain the color vibrant and for longer.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a fe..

PUREBREEZEECO HAIRSPRAY MEDIUM FIXINGMedium hold, long-lasting, non-aerosol hairspray, able to protect the hair from humidity, giving it excellent shine at the same time. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSSpray on dr..

PUREBREEZE PLUSECO HAIRSPRAY EXTRA STRONG FIXINGExtra-strong hold, long-lasting hairspray, able to protect the hair and provide effective hold on the entire hair style. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSSpray on dry ..

PURECHROMATIQUEINTENSIFYING SHAMPOOCOLORED HAIRCleans and protects colored hair, adding shine and enhancing highlights. Wasabia Japonica contained in the formulation, helps maintain the color vibrant and for longer.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ..

PURECLARIFYPURIFYING LOTIONSCALP AND HAIR WITH DANDRUFFThe rich formulation is ideal for purifying the skin, eliminating dandruff flakes.  Provides an immediate and pleasant fresh feeling. Nettle provides relief from itching.DIRECTIONSApply on the skin with the help of the nozzle, massage with ..

PURECLARIFYPURIFYING SHAMPOOSCALP AND HAIR WITH DANDRUFFGently cleanses hair and purifies and soothes the scalp. Nettle has a circulation stimulating effect on the skin, which counteracts dandruff and relieves itching.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATUR..

PURECLOUDYHAIRSPRAY SOFT FIXINGInstant and natural hold hairspray, able to protect the hair from humidity and the effects of external agents, giving it excellent shine at the same time. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection. Excel..

AFTER COLOR STAIN REMOVER LOTIONExcellent after coloring.Removes stains and streaks from skin left by color. Goji Berries and Aromatic Wood have moisturising and protective properties to provide maximum comfort to the skin.DIRECTIONSGently massage on affected areas.NATURAL ACTIVE INGREDIENTSGoji Ber..

PUREDECODUST FREE BLUE DECOLORING POWDERIdeal for technical bleaching on all the hair, streaks and highlights, and trendy effects, the special dust-free formulation prevents the formation of dust during preparation. Thanks to the blue powder it has an anti-yellow effect and a light fruity fragrance...

PUREDETOXSCALP DETOXFOR ALL SCALP TYPESThis detoxifying treatment cleanses the skin and prepares it for subsequent treatments. The detoxifying blend used for this formulation loosens sebaceous plugs, normalises, cleanses and prepares the skin for the deep absorption of the active ingredients contain..