All Products

PUREDYNAMICELASTICIZING GEL STRONG FIXINGGel suitable for all hair types. Ideal for those who want a natural and styled look, guarantees a bright effect and great plasticity. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSApply t..

PUREHYDRAHYDRATING MASKFOR ALL HAIR TYPESIdeal cream for untangling hair and maintaining hydrolipidic balance. The yarrow and calendula enriched formulation have a protective and antioxidant effect on the hair shaft.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minu..

PUREHYDRAHYDRATING SHAMPOOFOR ALL HAIR TYPESFormula designed to gently cleanse the hair without damaging it. Calendula prevents skin redness and moisturises it, whereas yarrow has a protective effect. Ideal for frequent use.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse..

PUREDIAMONDLIQUID CRYSTALSRich blend of jojoba oil, babassu oil and apricot kernel oil with strong brightening and untangling power. Facilitate combing the hair and give light and nourishment to the hair.DIRECTIONSApply on damp or dry hair, distribute evenly along the length.NATURAL ACTIVE INGREDIEN..

PURECURL AMPLIFIERCURL REVIVING CREAM STRONG FIXINGStrong hold amplifying cream ideal for defining and controlling frizzy hair while enhancing the curl. It gives elasticity and flexibility to the hair and reduces the undisciplined frizz effect.DIRECTIONSApply on damp hair, distribute evenly along th..

PURELIFEREGENERATING SHAMPOOFOR ALL HAIR TYPESShampoo with an intense oriental and amber fragrance which gently cleanses as it nourishes the hair. The amla oil transforms it into an «elixir of youth» for hair that is beautifully glossy. The rose of Jericho extract makes it ultra-soft and eliminates ..

PURELIFEILLUMINATING ELIXIRFOR ALL HAIR TYPESThe beauty secret of all natural and coloured hair, with an intense oriental and amber fragrance. The Amla oil, Rose of Jericho extract and UV filters transform it into an «elixir of youth» for hair and protect it during exposure to the sun.DIRECTIONSSpra..

PURELIFERESTORATIVE MASKFOR ALL HAIR TYPESRestructuring mask with an intense oriental and amber fragrance. It nourishes, detangles and strengthens hair, leaving it soft, shiny and flowing. The Amla oil, Rose of Jericho extract transform it into an elixir of youth» for hair and protect it during expo..

PURELISSESMOOTHING CREAM SOFT FIXINGSoft hold cream ideal for a perfectly smooth and silky effect with brushing. Suitable for wavy, curly and frizzy hair. Facilitates the movement of the brush.DIRECTIONSApply the product on damp hair and dry, while helping the straightening effect with a brush.NATUR..

PURELIXASMOOTHING MASKFRIZZY HAIRThe rich formulation quickly untangles hair promoting the smooth effect. Apricot kernel oil helps to control hair, leaving it soft and shiny like silk.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minutes and then rinse.NATURAL ACTIV..

PURELIXASMOOTHING SHAMPOOFRIZZY HAIRThe rich formulation gently cleanses hair promoting the smooth effect. Apricot kernel oil helps to control hair, leaving it soft and shiny like silk.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ACTIVE INGREDIENTSGoji berries..

PUREMODELLINGMODELLING GEL MEDIUM FIXINGVersatile gel suitable for all hair types. Ideal for those who want a natural and soft style, guarantees a bright effect. Thanks to the goji berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSApply to damp hair f..