All Products

PURESCULPTURESCULPTURE GEL STRONG FIXINGGel suitable for all hair types. Excellent for those who want a vertical, dishevelled or styled look. Excellent for short hair and extreme styles. Thanks to the goji berries and aromatic woods it does not weigh hair down and provides effective protection.DIREC..

PURESHAPEMODELLING MOUSSE STRONG FIXINGStrong hold styling mousse, ideal for all hair types, able to give volume and shine to the hair style. A great opportunity to create hair styles that require strong hold, while maintaining the hair elastic and soft. Thanks to the goji berries and aromatic woods..

PURESOFTLYSOFT MOUSSE GEL NATURAL FIXINGSoft and light textured gel, just like a mousse. Ideal for those who want a natural and soft style, it is also suitable to hold medium-long hair. Thanks to the goji berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECT..

PURETEXTUREMODELLING PASTE STRONG FIXINGStrong hold fixing paste that adds shape and immediate shine to hair. Ideal for shaping and defining individual locks and creating long-lasting hair styles. Pleasant pistachio fragrance.DIRECTIONSWarm up between hands and apply to dry hair while defining indiv..

PUREVITALITYVITALISING SHAMPOOHAIR THAT TENDS TO FALLDelicately cleanses the hair and strengthens the hair bulb. Licorice revitalises blood micro-circulation and makes the hair more elastic and resistant, reducing the fragility and hair loss.DIRECTIONSApply the product on wet hair, massage for a few..

PUREVOLUMEVOLUMIZING MOUSSE MEDIUM FIXINGMedium hold mousse, ideal for all hair types, able to give volume and shine to hair styles while protecting hair from hair dryer heat. Thanks to the goji berries and aromatic woods it does not weigh hair down and effectively protects against humidity and temp..

PUREWATERWATER WAXWater based gel-cream with medium hold for a defined and styled look.Styles and defines individual locks. Brightens and defines without weighing down hair. Delicate mango fragrance.DIRECTIONSWarm up between hands and apply to dry hair while defining individual locks.NATURAL ACTIVE ..

SLIMCELLANTI-CELLULITE* BODY CREAMFormulated with Slimcell Complex, it immediately creates a sheath effect that reduces the visual effectof dimpled skin. The body shape appears redefined, compact and remodelled.DIRECTIONSApply an adequate amount of product daily in the areas to be treated and first ..

SUBLIMEAGELIFTING SERUMStudied for eyes and lips. It prevents signs of aging and corrects existing ones by smoothing expression lines. It gives the skin a more youthful, compact and bright appearance, thanks to an immediate firming effect.DIRECTIONSApply a few drops, massage gently and concentrate o..