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PURECHROMATIQUEINTENSIFYING MASKCOLORED HAIRProtects colored hair and adds extra shine, whereas the creamy texture gives lightness without weighing it down. Wasabia Japonica helps maintain the color vibrant and for longer.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a fe..

PUREBREEZEECO HAIRSPRAY MEDIUM FIXINGMedium hold, long-lasting, non-aerosol hairspray, able to protect the hair from humidity, giving it excellent shine at the same time. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSSpray on dr..

PUREBREEZE PLUSECO HAIRSPRAY EXTRA STRONG FIXINGExtra-strong hold, long-lasting hairspray, able to protect the hair and provide effective hold on the entire hair style. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSSpray on dry ..

PURECHROMATIQUEINTENSIFYING SHAMPOOCOLORED HAIRCleans and protects colored hair, adding shine and enhancing highlights. Wasabia Japonica contained in the formulation, helps maintain the color vibrant and for longer.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ..

PURECLARIFYPURIFYING LOTIONSCALP AND HAIR WITH DANDRUFFThe rich formulation is ideal for purifying the skin, eliminating dandruff flakes.  Provides an immediate and pleasant fresh feeling. Nettle provides relief from itching.DIRECTIONSApply on the skin with the help of the nozzle, massage with ..

PURECLARIFYPURIFYING SHAMPOOSCALP AND HAIR WITH DANDRUFFGently cleanses hair and purifies and soothes the scalp. Nettle has a circulation stimulating effect on the skin, which counteracts dandruff and relieves itching.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATUR..

PURECLOUDYHAIRSPRAY SOFT FIXINGInstant and natural hold hairspray, able to protect the hair from humidity and the effects of external agents, giving it excellent shine at the same time. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection. Excel..

PUREDETOXSCALP DETOXFOR ALL SCALP TYPESThis detoxifying treatment cleanses the skin and prepares it for subsequent treatments. The detoxifying blend used for this formulation loosens sebaceous plugs, normalises, cleanses and prepares the skin for the deep absorption of the active ingredients contain..

PUREDYNAMICELASTICIZING GEL STRONG FIXINGGel suitable for all hair types. Ideal for those who want a natural and styled look, guarantees a bright effect and great plasticity. Thanks to the Goji Berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSApply t..

PUREHYDRAHYDRATING MASKFOR ALL HAIR TYPESIdeal cream for untangling hair and maintaining hydrolipidic balance. The yarrow and calendula enriched formulation have a protective and antioxidant effect on the hair shaft.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minu..

PUREHYDRAHYDRATING SHAMPOOFOR ALL HAIR TYPESFormula designed to gently cleanse the hair without damaging it. Calendula prevents skin redness and moisturises it, whereas yarrow has a protective effect. Ideal for frequent use.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse..

PUREDIAMONDLIQUID CRYSTALSRich blend of jojoba oil, babassu oil and apricot kernel oil with strong brightening and untangling power. Facilitate combing the hair and give light and nourishment to the hair.DIRECTIONSApply on damp or dry hair, distribute evenly along the length.NATURAL ACTIVE INGREDIEN..