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PURERECONSTRUCTREPAIRING SHAMPOODAMAGED HAIRBegins the process of rebuilding while cleansing and nourishing the hair fibre. Its formula containing Keratin promotes intense restructuring of the hair fibre adding strength, body and volume to hair.DIRECTIONSSTEP 1: Apply the product on wet hair, m..

PURERECONSTRUCTREPAIRING MASKDAMAGED HAIREnds the rebuilding process while reinforcing the hair structure and compacting the cuticle. Its formula containing Keratin promotes intense restructuring of the hair fibre adding strength, body and volume to hair.DIRECTIONSSTEP 3: Apply the product on c..

PUREREPAIRNOURISHING SHAMPOODRY AND DAMAGED HAIRGently cleanses hair nourishing it to its core. The Propolis enriched formulation has softening and antioxidant properties, whereas the Shea Butter provides hair with shine and elasticity. Recommended to protect from split ends.DIRECTIONSApply the prod..

PUREELASTICITYELASTICIZING SHAMPOOCURLY HAIRGently cleanses the hair while the avocado content in the formulation enhances and defines wavy and curly hair, elasticising the curl.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ACTIVE INGREDIENTSGoji berries - anti..

PURESCULPTURESCULPTURE GEL STRONG FIXINGGel suitable for all hair types. Excellent for those who want a vertical, dishevelled or styled look. Excellent for short hair and extreme styles. Thanks to the goji berries and aromatic woods it does not weigh hair down and provides effective protection.DIREC..

PURESHAPEMODELLING MOUSSE STRONG FIXINGStrong hold styling mousse, ideal for all hair types, able to give volume and shine to the hair style. A great opportunity to create hair styles that require strong hold, while maintaining the hair elastic and soft. Thanks to the goji berries and aromatic woods..

PURESOFTLYSOFT MOUSSE GEL NATURAL FIXINGSoft and light textured gel, just like a mousse. Ideal for those who want a natural and soft style, it is also suitable to hold medium-long hair. Thanks to the goji berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECT..

PURETEXTUREMODELLING PASTE STRONG FIXINGStrong hold fixing paste that adds shape and immediate shine to hair. Ideal for shaping and defining individual locks and creating long-lasting hair styles. Pleasant pistachio fragrance.DIRECTIONSWarm up between hands and apply to dry hair while defining indiv..

PUREVITALITYVITALISING SHAMPOOHAIR THAT TENDS TO FALLDelicately cleanses the hair and strengthens the hair bulb. Licorice revitalises blood micro-circulation and makes the hair more elastic and resistant, reducing the fragility and hair loss.DIRECTIONSApply the product on wet hair, massage for a few..

PUREVOLUMEVOLUMIZING MOUSSE MEDIUM FIXINGMedium hold mousse, ideal for all hair types, able to give volume and shine to hair styles while protecting hair from hair dryer heat. Thanks to the goji berries and aromatic woods it does not weigh hair down and effectively protects against humidity and temp..

PUREWATERWATER WAXWater based gel-cream with medium hold for a defined and styled look.Styles and defines individual locks. Brightens and defines without weighing down hair. Delicate mango fragrance.DIRECTIONSWarm up between hands and apply to dry hair while defining individual locks.NATURAL ACTIVE ..