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PURECURL AMPLIFIERCURL REVIVING CREAM STRONG FIXINGStrong hold amplifying cream ideal for defining and controlling frizzy hair while enhancing the curl. It gives elasticity and flexibility to the hair and reduces the undisciplined frizz effect.DIRECTIONSApply on damp hair, distribute evenly along th..

PURELIFEREGENERATING SHAMPOOFOR ALL HAIR TYPESShampoo with an intense oriental and amber fragrance which gently cleanses as it nourishes the hair. The amla oil transforms it into an «elixir of youth» for hair that is beautifully glossy. The rose of Jericho extract makes it ultra-soft and eliminates ..

PURELIFEILLUMINATING ELIXIRFOR ALL HAIR TYPESThe beauty secret of all natural and coloured hair, with an intense oriental and amber fragrance. The Amla oil, Rose of Jericho extract and UV filters transform it into an «elixir of youth» for hair and protect it during exposure to the sun.DIRECTIONSSpra..

PURELIFERESTORATIVE MASKFOR ALL HAIR TYPESRestructuring mask with an intense oriental and amber fragrance. It nourishes, detangles and strengthens hair, leaving it soft, shiny and flowing. The Amla oil, Rose of Jericho extract transform it into an elixir of youth» for hair and protect it during expo..

PURELISSESMOOTHING CREAM SOFT FIXINGSoft hold cream ideal for a perfectly smooth and silky effect with brushing. Suitable for wavy, curly and frizzy hair. Facilitates the movement of the brush.DIRECTIONSApply the product on damp hair and dry, while helping the straightening effect with a brush.NATUR..

PURELIXASMOOTHING MASKFRIZZY HAIRThe rich formulation quickly untangles hair promoting the smooth effect. Apricot kernel oil helps to control hair, leaving it soft and shiny like silk.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minutes and then rinse.NATURAL ACTIV..

PURELIXASMOOTHING SHAMPOOFRIZZY HAIRThe rich formulation gently cleanses hair promoting the smooth effect. Apricot kernel oil helps to control hair, leaving it soft and shiny like silk.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ACTIVE INGREDIENTSGoji berries..

PUREMODELLINGMODELLING GEL MEDIUM FIXINGVersatile gel suitable for all hair types. Ideal for those who want a natural and soft style, guarantees a bright effect. Thanks to the goji berries and aromatic woods it does not weigh hair down and provides effective protection.DIRECTIONSApply to damp hair f..

PUREMUDCLAY WAX EXTRA STRONG FIXINGExtra-strong hold, clay-based wax Styles and defines the locks, giving body to the hair. Does not weigh hair down and guarantees an opaque long-lasting effect. Fresh winter sea fragrance.DIRECTIONSWarm between hands and apply to dry hair while defining individual l..

PURENUTRI LUMIAINSTANT RESTRUCTURINGDRY HAIRIt is restructuring treatment that deeply nourishes dry hair. Abyssinia oil penetrates quickly into the skin and gives extraordinary brightness.DIRECTIONSSpray the product on damp or dry hair and do not rinse.NATURAL ACTIVE INGREDIENTSGoji berries - anti-o..

PURENUTRI LUMIANUTRI ILLUMINATING MASKDRY HAIRThe rich formulation deeply nourishes hair, making it brighter. Abyssinia oil penetrates quickly into the skin and gives extraordinary brightness.DIRECTIONSApply the product on clean and towel dried hair. Let it set for a few minutes and then rinse.NATUR..

PURENUTRI LUMIANUTRI ILLUMINATING SHAMPOODRY HAIRGently cleanses the hair, deeply nourishing the fibre. Abyssinia oil penetrates quickly into the skin and gives extraordinary brightness.DIRECTIONSApply the product on wet hair, massage for a few minutes and rinse.NATURAL ACTIVE INGREDIENTSGoji berrie..